3 Product-Led Strategies I Used to Generate $1B In Self-Serve Revenue For My Clients, Wes Bush
Wes Bush, the CEO of ProductLed, shares three game-changing product-led strategies that have helped his clients generate over $1 billion in self-serve revenue. Drawing from his experience with 400+ companies, Wes discusses the essential elements of building a successful product-led organization, highlighting why traditional surface-level approaches to product-led growth (PLG) often fall short. He dives into actionable frameworks like the Bullseye Strategy, how to design an effective free model, and the importance of frictionless onboarding.
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Timestamps:
0:00 - Introduction and Overview
0:30 - Wes Bush’s Journey: $1 Billion in Self-Serve Revenue
1:30 - Key Insights from Analyzing 324 Clients
3:00 - Why Surface-Level PLG Fails
5:00 - Building a Product-Led Organization for Sustainable Growth
6:30 - Bullseye Strategy Framework: Becoming the Obvious Choice
8:30 - Tetra Case Study: Shifting to a Freemium Model
10:30 - Designing a Free Model that Increases Signups and Revenue
12:30 - Frictionless Onboarding: The Snappr Example and 20% MRR Boost
15:00 - Straight Line to Value: Product and Conversational Bumpers
17:00 - Recap and Key Takeaways
19:00 - Preview of the New Product-Led Playbook
20:00 - Conclusion
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By the numbers.
See charts and graphs here:https://getlatka.com/companies/productled
Founded in 2016.
21 employees.
400+ customers.
Over $1 billion in self-serve revenue for clients using product-led strategies.
80% of successful implementations were driven by senior product folks.
20% were driven by founders, who demonstrated faster experimentation and decision-making.
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