42 year old lawyer convinces 200+ Construction Companies to Pay $4k+ Per Year for his Legal Software

Josh Levy, CEO of Document Crunch, discusses how he transformed his construction law expertise into a thriving SaaS company, catering to the unique needs of contractors and hard-hat professionals. After recognizing a gap in the market, Josh co-founded Document Crunch in 2018 to streamline contract compliance, empower project teams, and mitigate risk in the construction industry. Since going full-time in 2021, Document Crunch has grown to serve hundreds of clients, charging $4,000 per year or a per-project rate, with some contracts reaching hundreds of thousands of dollars. Recently securing a $9 million Series A funding round, the company aims to continue scaling at 200% annually by automating contract management and expanding its sales team. Josh explains how his approach, operational focus, and dedication to solving a crucial industry need have positioned Document Crunch as a market leader in construction law tech.
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Timestamps:
0:00 - Introduction
1:10 - Josh’s Background and Construction Law Expertise
2:00 - Identifying Market Gaps in Contract Compliance
3:15 - Founding Document Crunch and Early Challenges
4:30 - Growth and Pricing Model: $4,000+ Per Client
5:45 - Client Base and Project-Based Pricing
6:55 - Customer Journey: SMBs to Large Contractors
8:10 - Scaling with Series A Funding and Expanding the Team
9:45 - Importance of Legal Tech for Construction Industry
11:00 - Document Crunch’s Differentiation and Market Position
12:30 - Outbound Sales and Marketing Strategies
13:40 - Field Marketing and Industry Event Insights
15:00 - Plans for Revenue Growth and Scaling Sales Team
16:15 - Future Goals and 200% Year-Over-Year Growth Targets
17:30 - Josh’s Personal Reflections and Key Lessons
17:30 - Operational Strategy and Fundraising Challenges
18:30 - Industry Standards and Marketing Strategy
19:45 - Famous Five
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By the numbers.
See charts and graphs here: https://getlatka.com/companies/documentcrunch.com

Founded in 2018.
$4.5m in revenue in 2024.
$9m in a Series A round from Navitas Capital.
$19m Total funding to date.
$4,000 per year: Minimum price per customer.
55 employees.
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