$5m in ARR? Your CRO Should Be Focused on These 3 Things

Kyle Norton, Chief Revenue Officer at Owner.com, shares invaluable insights and strategies for building efficient go-to-market models for SMB SaaS businesses. Recorded during the SaaS Open, Kyle delves into the lessons learned from scaling Owner.com from $3 million to $20 million ARR.
--------------------------------------
Timestamps:
0:00 - Introduction
0:21 - Kyle Norton’s background and role at Owner.com
1:04 - Building efficiency in SMB go-to-market strategies
3:01 - Tackling early sales inefficiencies and improving deal quality
6:01 - Leveraging data for growth and customer segmentation
9:01 - Enhancing outbound sales and BDR efficiency
12:01 - Scaling sales models and integrating sales with operations
16:01 - Investing in infrastructure and best practices for team performance
19:04 - Conclusion and future strategies for operational excellence
--------------------------------------
By the numbers.
See charts and graphs here: https://getlatka.com/companies/owner.com

Founded in 2018.
$20M in revenue in 2024.
83 employees.
--------------------------------------
Want to get interviewed by Nathan? Apply here: https://getlatka.com/get-interviewed
Subscribe: https://www.youtube.com/c/NathanLatkawatch

Subscribe on Spotify:
https://open.spotify.com/show/3AA9buFn8oxJf8WSDOUks5?si=61d5913030b244a9

Subscribe on Apple Podcasts:
https://podcasts.apple.com/us/podcast/saas-interviews-with-ceos-startups-founders/id1023761733

Visit our Website:
https://www.getlatka.com
Twitter: https://twitter.com/LatkaData
Instagram: https://www.instagram.com/getlatka/

#latka #saas #data