Acura's IDENTITY is slipping. Here's why I'm worried.

#ACURA #mdx #honda #rdx #civic #integra

After taking a look at Acura's recent sales volume, I see some big red flags after digging in deep. On the surface, sales are holding strong, but only because of heavy incentives and the support from an all-new model.

source:
https://hondanews.com/en-US/honda-corporate/releases/release-887399168056036e89d44dc60501cae7-american-honda-posts-strong-may-results-on-balanced-sales-of-cars-trucks-and-electrified-models

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