Brand Design Tips From Linear Founder Karri Saarinen

For this episode of Design Review, YC’s Aaron Epstein is joined by Karri Saarinen, co-founder & CEO of Linear, one of the top designer-founders working today. Together, they'll review several sites from the YC community with an eye for how to build and maintain a high-quality brand.

Apply to Y Combinator: https://ycombinator.com/apply

Thank you to these companies for volunteering to have their sites reviewed*:
Sprites AI (https://www.sprites.ai/)
GigaML (https://gigaml.com/)
UnReal Milk (https://www.unrealmilk.com/)
Confident AI (https://www.confident-ai.com/)
Dropback (https://www.dropback.com/)

*Some of the featured websites may be updated between the time we film and publish

Chapters:
00:43 - Authenticity in Branding
02:02 - The Initial Website for Linear
02:57 - Importance of Clear Messaging
03:49 - Be Specific and Focused
07:55 - Brands and Design Evolve Over Time
09:57 - Sprites AI Website Review
15:09 - GigaML Website Review
22:02 - UnReal Milk Website Review
29:57 - Confident AI Website Review
41:00 - Dropback Website Review