CEO Hyundai SA - This is how we stay in the top 5

In this episode of the Cars.co.za Podcast, our guest is Stanley Anderson, the CEO of Hyundai Automotive South Africa, filmed during naamsa Auto Week in Port Elizabeth.
Stanley discusses his 25-year history with Hyundai and the brand's successful establishment in the South African market over the past two decades, securing a position as one of the top four passenger car brands despite some highly aggressive competition including the Chinese manufacturers.
Our conversation covers Hyundai's product strategy, including the limited viability of full electric vehicles (EVs) in the local market, but also looking at hybrids and plug-in hybrids as the "sweet spot" for SA consumers.
Stanley also describes Hyundai's unique vertically integrated retail model, owning 43 of its dealers. It does this to maintain focus and trust, as consumers’ value the company's reliable part supply and established track record through these dealerships.

0:00 – Intro: Why Hyundai is Winning South Africa
1:45 – CEO Stanley Anderson on 30 Years in SA
4:20 – Hyundai Owns 43 Dealerships – The Vertical Integration Secret
8:55 – Crushing Chinese Brands: “They Can’t Match Our Network”
12:40 – Why Hyundai is Betting Big on Hybrids (Not EVs) in SA
16:30 – Upcoming Launches: New Creta, Venue, Palisade Hybrid & More
22:15 – The Future: Plug-in Hybrids, Possible Bakkie & India Imports

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