CEO of Kia South Africa Interview - How Kia is fighting in a tough market

What happens when an established car brand gets pushed to the edge by fierce new competitors — and fights its way back?”
In this episode of the Cars.co.za Podcast, we sit down with Paul Turnbull, CEO of Kia South Africa, live from NAAMSA Auto Week, for one of the most honest and insightful automotive conversations of the year.
Paul opens up about how Kia nearly lost its footing in South Africa, how the brand turned it around, and what it takes to stay ahead in one of the world’s toughest and fastest-changing car markets.
He speaks candidly — from lessons learned, to mistakes made, to why he believes that in today’s market “you have to reinvent yourself quarterly” or you will be left behind.
He also gives us a preview of Kia’s big plans for a big 2026 — including some surprises that could redefine the brand’s future in South Africa.

Visit Cars.co.za at:
https://www.cars.co.za

Sell your car on Cars.co.za:
https://www.cars.co.za/sell-car/

Follow Cars.co.za on the socials:

https://www.twitter.com/CarsSouthAfrica
https://www.facebook.com/CarsSA
https://www.instagram.com/CarsSouthAfrica
https://www.tiktok.com/@carssouthafrica

Download the Cars.co.za App here:

Apple
https://apps.apple.com/za/app/cars-co-za/id626789511

Android
https://play.google.com/store/apps/details?id=com.mushroomcloud.cars&hl=en_ZA&gl=US

Huawei App Gallery
https://appgallery.huawei.com/#/app/C100880073