CPO Shares Genius Product Strategy, $23,000,000 in Sales (ARR), No Outside Funding
Kévin Moënne-Loccoz, the CPO of Lemlist, shares the comprehensive product strategy that propelled the company to $23 million in ARR without any external funding. Kévin discusses Lemlist's journey from its initial product offering to its current suite of five SaaS products, detailing the challenges and successes along the way. He explores the company's unique "allbound" strategy, combining inbound and outbound methods to maximize growth, and provides insights into customer-focused product development, marketing innovations, and strategic business decisions.
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Timestamps:
0:00 - Introduction and Lemlist's current status
0:21 - Overview of $23M ARR and business model without funding
0:53 - Lemlist's "Allbound" strategy combining inbound and outbound tactics
2:02 - Detailed exploration of Lemlist’s core products and their development
3:00 - Significance of building a memorable brand and product differentiation
4:00 - Emphasis on ultra-personalization in product features
5:01 - Importance of customer feedback and strategic product integrations
7:00 - Discussing community-driven product development and business opportunities
8:01 - Key marketing strategies and building a strong industry presence
10:02 - Leveraging educational courses and media content for growth
12:00 - Role of Product Hunt and template communities in product promotion
14:01 - Expansion through acquisitions and strategic simplification of products
17:01 - Rejection of significant investment offers to maintain independence
20:43 - Closing remarks and opportunities for further engagement
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By the numbers.
See charts and graphs here: https://getlatka.com/companies/lemlist
Founded in 2018.
$2M in revenue in 2020.
$23.2M in revenue in 2024.
$30M Total Funding.
46 employees.
10,000 customers.
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