Decoding the Business of K-Pop

Hundreds of concerts, thousands of artists, and millions of fans. Bands like Blackpink, BTS, EXO, Red Velvet and many more have become household names. Altogether this has made K-pop a $9.3 billion industry, now at a crossroads. The business is in need of a further global expansion to sustain its growth. We hear from industry pioneers shaping the next generation of stars and go behind the scenes with boy band RIIZE.

Read more on Bloomberg:
https://www.bloomberg.com/graphics/2024-kpop-redefine-global-music-industry/?utm_medium=social&utm_source=youtube&utm_campaign=originals&utm_content=article/

00:00 Introduction
01:34 Background of K-pop
02:24 Step 1 of K-pop Idol system
03:00 Step 2 of K-pop Idol system
03:24 Step 3 of K-pop Idol system
05:12 Step 4: Debut & Boy band RIIZE
06:45 English in K-pop
07:34 K-pop's business model
08:43 K-pop at a crossroads

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