Genius Founder Did $25m Last year, $14m Profits, Acquired 8 Companies in SEO, Marketing Space

See all the numbers from this episode: https://getlatka.com/companies/itrinity

# Revenue Growth
2024: $25M ARR
2023: ~$18M ARR
2021: $7.5M ARR
2016-2017: First reached $1M ARR
Year-over-year growth 2023-2024: 46%
3x revenue growth in last three years (2021-2024)

# Profitability & Margins
2024 EBITDA margin: 56%
2024 total profit: $14M

# Acquisition Strategy
Total acquisitions: 8 companies
Acquisition price range: 2x-8x revenue multiplier

# Deal structure:
◦ 80% cash upfront
◦ 20% escrow for 3-6 months
◦ Usually 100% buyout (Topic Ranker exception: 65% iTrinity, 35% founder retained)

# Portfolio Companies
Largest revenue contributor: Uptime Robot (~33% of total revenue)
Recent acquisition: Topic Ranker (Sept/Oct 2024)
◦ Revenue at acquisition: $250K-$500K
◦ Growth: 3x in 2024

# Key Product Metrics (Uptime Robot)
Total users: 2M+ free users
Paying customers: ~35,000
Average Revenue Per User (ARPU): ~$20/month

# Operational Metrics
Total team size: 90 people
Ownership structure: 50% PaleFireCapital, 50% original founders
Marketing channels:
◦ Primary: Organic SEO (77,000 organic visits/month)
◦ Secondary: Email marketing
◦ Limited PPC (mainly brand protection)

# Product Portfolio
Mangools.com (Original product)
Email List Verifier
Uptime Robot
Deadline Funnel
Topic Ranker


--------------------------------------
Apply for funding from my $150m SaaS fund:
https://founderpath.com/

Subscribe on Spotify:
https://open.spotify.com/show/3AA9buFn8oxJf8WSDOUks5?si=61d5913030b244a9&nd=1&dlsi=24c670bfefdc43bb

Subscribe on Apple Podcasts:
https://podcasts.apple.com/us/podcast/saas-interviews-with-ceos-startups-founders/id1023761733

Visit our Website:
https://www.getlatka.com

Twitter: https://twitter.com/LatkaData

Instagram: https://www.instagram.com/getlatka/

#latka #saas #data