How ActiveCampaign hit $100m ARR on way to $300m
Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, as he delves into the strategic growth drivers behind the company's success in the competitive email marketing landscape. ActiveCampaign, known for surpassing $165 million in ARR in 2021, continues to push boundaries under Casey's leadership. In this interview, Casey shares his top three growth tactics: leveraging LinkedIn, earning media through strategic podcast appearances, and engaging influencers effectively.
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Timestamps:
0:00 - Introduction: ActiveCampaign's growth and Casey Hill's role
0:11 - Overview of ActiveCampaign's revenue and competitive positioning
0:48 - Casey Hill's background and his path to ActiveCampaign
1:43 - Deep dive into LinkedIn strategies for growth
3:20 - Utilizing voice of customer for organic content amplification
5:18 - Team coordination and content gamification on LinkedIn
6:27 - The significance of earned media in marketing strategy
7:01 - Tactics for securing podcast appearances to boost visibility
9:20 - The role of email marketing in ActiveCampaign's strategy
10:31 - Discussing podcast guesting as a rapid visibility tool
14:01 - Insights into ActiveCampaign's podcast strategy
15:54 - Metrics Casey is evaluated on in his growth role
17:00 - Exploring influencer marketing strategies and partnerships
20:02 - Final thoughts and where to follow Casey Hill's insights
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By the numbers.
See charts and graphs here: https://getlatka.com/companies/activecampaign
Founded in 2003.
$195.3M in revenue in 2023.
$360M Total Funding.
814 employees.
145,000 customers.
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