How Maker’s Mark Produces 34 Million Bottles Of Bourbon A Year | Big Business | Business Insider

In a tiny Kentucky town, Maker’s Mark produces one of America’s most famous bourbon whiskeys. Known worldwide for its bottles’ iconic red wax, the company sells over 3 million cases of bourbon each year. But bourbon making is a complicated process that depends on special wooden barrels to age the whiskey for years, and the oak trees needed to make those barrels aren’t growing enough to support the next generation of bourbon makers. We visited Maker’s Mark’s one and only distillery to learn more about making bourbon and what the company is doing to stop the industry from facing a barrel shortage.

00:00 - Intro
00:58 - How white oak barrels are made
04:03 - How bourbon is made
07:49 - Filling up barrels
10:10 - Bottling and red wax dip
11:37 - How Maker's Mark became a big business
13:05 - How to survive the White oak tree shortage


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How Maker’s Mark Produces 34 Million Bottles Of Bourbon A Year | Big Business | Business Insider