How Pro Founders ACTUALLY Build Startups

In this video, we reveal the game-changing 'Funnel Focus' framework that's transforming how successful startups allocate their resources, backed by real-world insights from Vivino's journey. If you've ever felt like your team is working incredibly hard but not seeing proportional results, this four-step framework will show you exactly why - and more importantly, how to fix it.

Through a compelling analysis of common startup pitfalls, we break down why working hard isn't enough - you need to work on the right things at the right time. Learn how Vivino discovered this the hard way when they initially focused on marketplace partners and buy buttons before realizing they needed to first create user desire to purchase. This practical guide shows you how to map your funnel, identify critical breaking points, and maintain laser focus until problems are truly resolved.

Key takeaways include:
• Why trying to fix everything simultaneously is killing your startup's progress
• How to identify and tackle your most critical issues in the right order
• The power of saying 'no' to important things that aren't currently your highest priority

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Chapters
00:00 Introduction to Funnel Focus
01:50 Mapping the Funnel
04:34 Identifying Breaking Points
05:54 Deploying Resources Effectively
06:50 Common Mistakes and Discipline