How To Price For B2B | Startup School

If you're a startup founder, how much should you charge for your product or service? It's a simple question that can make many lock up. What number should you pick? In this episode of Startup School, YC Group Partner Tom Blomfield guides you on how to come up with a price and then justify that number to customers.

Apply to Y Combinator: https://yc.link/SUS-apply
Work at a startup: https://yc.link/SUS-jobs

Chapters (Powered by https://bit.ly/chapterme-yc) -
00:00 - Intro
01:19 - The Value Equation
04:28 - Cost
06:26 - Competition
10:08 - Pricing
13:42 - Free trials
16:42 - Recap
17:30 - Outro