Navigating the Chinese Invasion: How Motus Retail is Adapting to a Changing Automotive Landscape

In this insightful discussion, Gideon Jansen van Ransburg, CEO of Motus Retail, shares his perspective on the transformative shifts within the automotive industry.

He addresses the emergence of new market competitors, often referred to as a "Chinese invasion," and outlines how Motus is strategically responding to these challenges. The conversation delves into the paramount importance of a customer-centric approach, emphasising that a strong dealer-customer relationship is built long after the initial sale.

Van Ransburg also highlights the growing significance of the used car market and the development of innovative solutions to support small business owners. He concludes by emphasising the importance of disciplined, process-driven management to ensure profitability and sustained success in a highly competitive market.

01:21 - Chinese car market invasion
04:09 - Proactive customer engagement
08:22 - Making customers feel special
12:03 - Used car market
16:37 - Dealership profitability challenges
19:58 - Upcoming Cars.co.za DealerCon

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