We hit $100m in revenue: 9 Lessons I Learned the hard way

Jim Yu, Founder of BrightEdge, shares nine invaluable lessons from his journey scaling BrightEdge to $100 million in revenue. In this detailed session, Jim discusses the pivotal strategies, metrics, and growth dynamics that propelled BrightEdge from a promising startup to a leader in its industry.

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Timestamps:
0:00 - Introduction
1:21 - Overview of Lessons on Scaling to $100M
2:03 - Early Challenges and Initial Revenue Growth Strategies
3:57 - The Importance of Building a Strong Foundational Team
5:46 - Transition from a Small Team to a Structured Organization
7:55 - Understanding Market Segmentation and Organizational Adaptation
9:12 - Perfecting the Business Model Before Scaling
11:04 - Establishing Effective Business Cadences
12:31 - Strategic Leadership and Decision-Making Frameworks
14:22 - Leadership's Role in Sustained Business Growth
16:37 - Personal Motivation and the 'Why' Behind Long-Term Success
18:00 - Conclusion and Final Thoughts

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By the numbers.
See charts and graphs here: https://getlatka.com/companies/brightedge

Founded in 2007.
$120m in revenue in 2024
$100m in revenue in 2023.
20% YOY.
491 employees.
600 customers.
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