Why Your MVP Gets No Traction

In this video, we dive deep into the art of building a successful Minimum Viable Product (MVP), drawing from real-world experience scaling Vivino to 70 million users. Whether you're struggling with your first MVP or planning your next startup, these battle-tested principles could be the difference between launching and lingering in development hell.

We explore six essential principles for MVP success, including why speed trumps perfection, how to use video demos effectively, and why being embarrassed by your first release might actually be a good sign. Through practical examples from Vivino's journey - including a story about their initially rejected App Store submission that later became a massive success - you'll learn how to avoid the common pitfalls that trap most founders.

Key takeaways include:
• Why every moment spent on an unlaunched MVP is wasted time, and how to focus on speed without sacrificing viability
• How to use the "Loom MVP" approach to validate your concept
• The power of aggressive deadlines and public commitments in maintaining momentum

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Chapters
00:00 Introduction to MVP Principles
02:15 Speed and Learning Focus
04:30 The Loom MVP Approach
06:45 Feature Minimization Strategies
08:20 Setting Aggressive Deadlines
10:00 Defining Success Metrics