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Brandon Sanderson is the #1 New York Times bestselling author of The Stormlight Archive series and the Mistborn saga; the middle-grade series Alcatraz vs. the Evil Librarians; and the young-adult novels The Rithmatist, the Reckoners trilogy, and the Skyward series. He has sold more than 40 million books in 35 languages, and he is a four-time nominee for the Hugo Awards, winning in 2013 for his novella The Emperor’s Soul.

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Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 900 million downloads and been selected for “Best of Apple Podcasts” three years running.

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[00:00] Start
[01:20] How “50 Nifty United States” became Brandon’s default soundcheck.
[02:29] Brandon’s unusual memory.
[03:30] Optimizing productivity.
[05:32] Brandon’s Seoul connection and how it informed his creative process.
[07:29] Why Korean is an ideal starter Asian language for Westerners.
[11:01] Creating worlds’ worth of conlangs (constructed languages) without succumbing to worldbuilder’s disease.
[15:10] The game-changing influence of David Farland.
[20:17] Brandon’s approach to teaching creative writing and publishing insights.
[23:20] Writing styles: gardeners vs. architects.
[25:35] Helping students navigate past writing roadblocks.
[28:55] Brandon’s average daily word count.
[31:37] What made Brandon want to become a writer?
[39:24] Brandon’s journey from a C Student to an A Student.
[40:40] We trade stories about the influence of great teachers.
[42:50] Teaching students how to understand narrative and plot.
[48:47] Recommended reading for narrative building.
[50:14] Brandon is part gardener, part architect who takes inspiration from improv.
[50:57] The art of character development — what happens when it goes right (and wrong).
[01:03:58] Finding a balance between personal and professional life.
[01:08:35] Why did Brandon and his wife build the Dragonsteel company?
[01:12:41] What characterizes an epic fantasy?
[01:13:58] Aside: Brandon’s Joe Abercrombie story.
[01:17:20] Brandon’s financial realities as a prolific but relatively unknown writer.
[01:20:06] Hitting the bestseller list and adapting to an Amazon-dominated publishing world.
[01:23:19] Brandon’s DIY approach to changing an inflexible industry on his own terms.
[01:27:36] Sure, time is money. But how much is that worth?
[01:30:59] Team building, remainder recycling, runaway crowdfunding success, and lessons learned.
[01:42:06] The escape velocity of attention.
[01:46:36] How COVID helped Brandon reclaim creative freedom and family time.
[01:54:32] Brandon’s viral video “confession.”
[01:56:53] The Colbert Report (sort of) cameo.
[01:57:46] Outperforming Kickstarter expectations and shipping limited run subscription boxes.
[02:02:54] Test readers and the feedback process.
[02:09:26] Warbreaker and the Creative Commons experiment.
[02:22:50] Navigating the sordid world of publishing deals and platforms.
[02:27:06] How Brandon got tapped to complete the celebrated Wheel of Time series.
[02:37:28] How Mistborn went from floundering to flourishing.
[02:38:42] Building an audience that would follow Brandon anywhere in The Cosmere.
[02:42:02] The dreaded publishing Death Spiral.
[02:48:54] Why Brandon finds magic systems to be an integral part of his worldbuilding.
[02:53:58] Sanderson’s Three Laws of Magic.
[03:07:20] The Zeroth Law and final thoughts.

The value of follower count is becoming less and less important with the new "TikTokification" of social media. Leave a comment of what you think
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.

Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

This year, Gary unveiled his seventh book, "Day Trading Attention" where he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle”. The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy – a crucial skill for their future success.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.

Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, Spin Master and Pencils of Promise. He is also a longtime Well Member of charity: water.

Gary's life ambition is to buy the New York Jets.

Can you change someone who doesn’t want to? Absolutely YES! Tony Robbins explains how leverage, motivation, and meaning can create lasting change. Learn how to turn "should" into "must" and break free from limiting beliefs. It’s time to transform your life!

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Tony Robbins is a #1 New York Times best-selling author, entrepreneur, philanthropist, and the nation's #1 Life and Business Strategist. For more than four and a half decades, more than 100 million people from 195 countries have enjoyed the warmth, humor, and transformational power of his business and personal development events.

Mr. Robbins is the author of seven internationally bestselling books, including three #1 New York Times bestsellers: Money: Master the Game, Unshakeable, and Life Force. He created the #1 personal and professional development program of all time, and more than 10 million people have attended his live seminars.

Anthony Robbins is the chairman of a holding company comprising more than 110 privately held businesses with combined sales exceeding $7 billion a year. He has been named in the top 50 of Worth Magazine’s 100 most powerful people in global finance for three consecutive years, honored by Accenture as one of the "Top 50 Business Intellectuals in the World''; by Harvard Business Press as one of the "Top 200 Business Gurus"; and by American Express as one of the "Top Six Business Leaders in the World" to coach its entrepreneurial clients. Fortune’s recent cover article named him the “CEO Whisperer.”

He is a leader called upon by leaders, and has worked with four US presidents, top entertainers -- from Aerosmith to Green Day, to Usher and Pitbull, as well as athletes like Serena Williams, Andre Agassi, and the 2022 NBA Champion Golden State Warriors. Billionaire business leaders seek his advice as well; casino magnate Steve Wynn, and Salesforce.com founder Marc Benioff are among those grateful for his coaching.

As a philanthropist, through his partnership with Feeding America, Mr. Robbins has provided over 985 million meals in the last 8 years to those in need. He is two years ahead of schedule to provide 1 billion meals. Through the Tony Robbins Foundation, he has also awarded over 2,500 grants and other resources to health and human services organizations, implemented life-changing curricula in 1,700+ correctional facilities and gathered thousands of young leaders from around the world with its teen programs.

Venture capital is evolving from an oligopoly to a more open, competitive landscape.
As brands matter less, value-add and strategic support are becoming the key differentiators.

Antonio Gracias from Valor shares insights on how emerging players and tech advancements are shaking up the once-dominant vc landscape

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Learn more about our LA wildfire relief aid: https://www.tonyrobbins.com/fire-relief | Born and raised in Los Angeles County, Tony Robbins is personally committed to helping those affected by the wildfires. He is donating $4 million to a handful of qualified organizations that are providing housing and food to those in need. He is also providing three free resources to help people cope with the emotional trauma, anxiety and mental health impact of the fires.

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Tony Robbins is a #1 New York Times best-selling author, entrepreneur, philanthropist, and the nation's #1 Life and Business Strategist. For more than four and a half decades, more than 100 million people from 195 countries have enjoyed the warmth, humor, and transformational power of his business and personal development events.

Mr. Robbins is the author of seven internationally bestselling books, including three #1 New York Times bestsellers: Money: Master the Game, Unshakeable, and Life Force. He created the #1 personal and professional development program of all time, and more than 10 million people have attended his live seminars.

As a philanthropist, through his partnership with Feeding America, Mr. Robbins has provided over 985 million meals in the last 8 years to those in need. He is two years ahead of schedule to provide 1 billion meals. Through the Tony Robbins Foundation, he has also awarded over 2,500 grants and other resources to health and human services organizations, implemented life-changing curricula in 1,700+ correctional facilities and gathered thousands of young leaders from around the world with its teen programs. In addition, he provides fresh water to 250,000 people a day in India in order to fight the number one killer of children in that country-waterborne diseases.

Today's episode: Lon Harris is back, and we’re diving into all things Super Bowl—especially the tech takeover in this year’s commercials. We break down the biggest ad moments, from Squarespace to Uber Eats, Instacart, and even Harrison Ford’s Jeep spot. Plus, we dig into Google Trends after the ChatGPT ad, the unexpected appeal of The Banshees of Inisherin, and Matthew McConaughey’s latest move with Salesforce.

That’s not all—France is making bold AI moves, OpenAI is getting into chip development, and we’ve got a Founder Fridays competition coming up!

Timestamps:
(0:00) Jason, Alex and Lon “kick off” the show!
(5:09) Breakout Super Bowl commercials
(9:23) Rocket's Super Bowl ad and its impact
(10:21) Lemon.io. Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist
(13:00) High-risk hobbies of the rich and famous
(15:23) We all loved the new Squarespace ad and its effectiveness
(19:07) The appeal of "The Banshees of Inisherin" and ChatGPT Super Bowl ad
(20:17) OpenPhone. Get 20% off your first six months at https://www.openphone.com/twist
(21:34) Google Trends analysis of ChatGPT ad impact
(22:19) A look at Kendrick Lamar’s Super Bowll half-time show and his popularity
(24:15) Rating the ChatGPT Super Bowl ad
(31:01) Coda. Empower your startup with Coda’s Team plan for free—get 6 months at https://www.Coda.io/twist
(32:42) Uber Eats and Instacart Super Bowl ads & Harrison Ford's Jeep commercial
(39:49) Matthew McConaughey's role with Salesforce and A-list actors in 2025
(44:14) France's AI investment and strategy
(47:10) AI in customer service and SaaS pricing
(52:34) IT unemployment and AI's impact on tech support
(56:45) Upcoming earnings reports from key tech companies
(1:02:12) OpenAI's custom chip development with TSMC
(1:02:35) Founder Fridays: A new initiative for founders and competition format

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Tony Robbins is a #1 New York Times best-selling author, entrepreneur, philanthropist, and the nation's #1 Life and Business Strategist. For more than four and a half decades, more than 100 million people from 195 countries have enjoyed the warmth, humor, and transformational power of his business and personal development events.

Mr. Robbins is the author of seven internationally bestselling books, including three #1 New York Times bestsellers: Money: Master the Game, Unshakeable, and Life Force. He created the #1 personal and professional development program of all time, and more than 10 million people have attended his live seminars.

Anthony Robbins is the chairman of a holding company comprising more than 110 privately held businesses with combined sales exceeding $7 billion a year. He has been named in the top 50 of Worth Magazine’s 100 most powerful people in global finance for three consecutive years, honored by Accenture as one of the "Top 50 Business Intellectuals in the World''; by Harvard Business Press as one of the "Top 200 Business Gurus"; and by American Express as one of the "Top Six Business Leaders in the World" to coach its entrepreneurial clients. Fortune’s recent cover article named him the “CEO Whisperer.”

He is a leader called upon by leaders, and has worked with four US presidents, top entertainers -- from Aerosmith to Green Day, to Usher and Pitbull, as well as athletes like Serena Williams, Andre Agassi, and the 2022 NBA Champion Golden State Warriors. Billionaire business leaders seek his advice as well; casino magnate Steve Wynn, and Salesforce.com founder Marc Benioff are among those grateful for his coaching.

As a philanthropist, through his partnership with Feeding America, Mr. Robbins has provided over 985 million meals in the last 8 years to those in need. He is two years ahead of schedule to provide 1 billion meals. Through the Tony Robbins Foundation, he has also awarded over 2,500 grants and other resources to health and human services organizations, implemented life-changing curricula in 1,700+ correctional facilities and gathered thousands of young leaders from around the world with its teen programs. In addition, he provides fresh water to 250,000 people a day in India in order to fight the number one killer of children in that country-waterborne diseases.

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OpenAI made a bold play with its first-ever Super Bowl ad, but was it a game-changer or a missed opportunity? Jason, Alex, and Lons break down the $8 million gamble—an animated, visually stunning spot that introduced ChatGPT to a massive audience. But did it truly showcase AI’s potential? The team debates whether OpenAI should have gone bigger, highlighting groundbreaking AI applications like self-driving cars and robotics. Was this the right move, or did they play it too safe?

Watch the full episode here:
https://youtu.be/nCXLyLzgkQw

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Are you using all parts of yourself to break free from limitations? Tony Robbins teaches that we all have four powerful archetypes—Warrior, Magician, Lover, and Sovereign—that can help us break through limitations and perform at a higher level. Activate them, and break through every barrier!

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Tony Robbins is a #1 New York Times best-selling author, entrepreneur, philanthropist, and the nation's #1 Life and Business Strategist. For more than four and a half decades, more than 100 million people from 195 countries have enjoyed the warmth, humor, and transformational power of his business and personal development events.

Mr. Robbins is the author of seven internationally bestselling books, including three #1 New York Times bestsellers: Money: Master the Game, Unshakeable, and Life Force. He created the #1 personal and professional development program of all time, and more than 10 million people have attended his live seminars.

Anthony Robbins is the chairman of a holding company comprising more than 110 privately held businesses with combined sales exceeding $7 billion a year. He has been named in the top 50 of Worth Magazine’s 100 most powerful people in global finance for three consecutive years, honored by Accenture as one of the "Top 50 Business Intellectuals in the World''; by Harvard Business Press as one of the "Top 200 Business Gurus"; and by American Express as one of the "Top Six Business Leaders in the World" to coach its entrepreneurial clients. Fortune’s recent cover article named him the “CEO Whisperer.”

He is a leader called upon by leaders, and has worked with four US presidents, top entertainers -- from Aerosmith to Green Day, to Usher and Pitbull, as well as athletes like Serena Williams, Andre Agassi, and the 2022 NBA Champion Golden State Warriors. Billionaire business leaders seek his advice as well; casino magnate Steve Wynn, and Salesforce.com founder Marc Benioff are among those grateful for his coaching.

As a philanthropist, through his partnership with Feeding America, Mr. Robbins has provided over 985 million meals in the last 8 years to those in need. He is two years ahead of schedule to provide 1 billion meals. Through the Tony Robbins Foundation, he has also awarded over 2,500 grants and other resources to health and human services organizations, implemented life-changing curricula in 1,700+ correctional facilities and gathered thousands of young leaders from around the world with its teen programs. In addition, he provides fresh water to 250,000 people a day in India in order to fight the number one killer of children in that country-waterborne diseases.