Videos

Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

Eric Boduch, Co-Founder of Pendo, shares the company’s journey from its early days in 2014 to breaking the $200 million ARR mark. Pendo, known for its product analytics and user onboarding tools, has grown steadily, with its revenue more than doubling from $100 million to $200 million by 2021. Eric discusses the company's marketing strategies, including successful webinars, branding initiatives like the signature color pink, and building a robust product marketing team that helped Pendo differentiate from competitors like WalkMe.

Eric also opens up about the company’s fundraising journey, which includes raising hundreds of millions of dollars and reaching a valuation of $2.6 billion. He touches on key lessons in scaling, from acquiring their first customer to refining sales processes and aligning marketing with product growth. Now focused on his venture studio, Eric reflects on how Pendo’s success can serve as a model for other SaaS companies navigating growth and competitive landscapes.
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Timestamps:
0:00 - Introduction and welcoming Eric Boduch
0:35 - Pendo's first dollar of revenue in 2014-2015
0:58 - Pendo breaks $200 million in revenue as of 2021
2:00 - Co-founders and early equity split: 20-30%
2:50 - Early investment: raised half a million dollars
3:00 - Pendo's first check: $597
4:10 - Revenue growth: from $13.4 million in 2017
5:00 - 1,272 leads from a webinar, $5 per lead
6:00 - $6,500 spent on webinars for 1,272 leads
7:00 - 13 converted opportunities from webinars
9:00 - Expansion from $13.4 million ARR to $28 million
9:50 - Pendo in 2022: $100-$200 million revenue
11:00 - Leaving Pendo to start 24 and Up venture studio
12:10 - Early ROI of $32 pipeline for every dollar spent
13:10 - Harder to drive pipeline as marketing costs rise
15:45 - Competing with WalkMe through product marketing
18:00 - Pendo’s total fundraising: around $300 million
18:15 - Pendo’s last public valuation: $2.6 billion
19:00 - IPO as the main exit strategy for Pendo
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By the numbers.
See charts and graphs here:
https://getlatka.com/companies/pendo

Founded in 2013.
$200m in revenue in 2024.
$300m Total amount raised.
20-30% - Early co-founder equity split
$99/month - Early product pricing
$28m ARR - Expanded revenue after 2017
$200m - Pendo’s revenue as of 2021
$32 pipeline - ROI per dollar spent on marketing
811 employees.
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42 year old lawyer convinces 200+ Construction Companies to Pay $4k+ Per Year for his Legal Software

Josh Levy, CEO of Document Crunch, discusses how he transformed his construction law expertise into a thriving SaaS company, catering to the unique needs of contractors and hard-hat professionals. After recognizing a gap in the market, Josh co-founded Document Crunch in 2018 to streamline contract compliance, empower project teams, and mitigate risk in the construction industry. Since going full-time in 2021, Document Crunch has grown to serve hundreds of clients, charging $4,000 per year or a per-project rate, with some contracts reaching hundreds of thousands of dollars. Recently securing a $9 million Series A funding round, the company aims to continue scaling at 200% annually by automating contract management and expanding its sales team. Josh explains how his approach, operational focus, and dedication to solving a crucial industry need have positioned Document Crunch as a market leader in construction law tech.
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Timestamps:
0:00 - Introduction
1:10 - Josh’s Background and Construction Law Expertise
2:00 - Identifying Market Gaps in Contract Compliance
3:15 - Founding Document Crunch and Early Challenges
4:30 - Growth and Pricing Model: $4,000+ Per Client
5:45 - Client Base and Project-Based Pricing
6:55 - Customer Journey: SMBs to Large Contractors
8:10 - Scaling with Series A Funding and Expanding the Team
9:45 - Importance of Legal Tech for Construction Industry
11:00 - Document Crunch’s Differentiation and Market Position
12:30 - Outbound Sales and Marketing Strategies
13:40 - Field Marketing and Industry Event Insights
15:00 - Plans for Revenue Growth and Scaling Sales Team
16:15 - Future Goals and 200% Year-Over-Year Growth Targets
17:30 - Josh’s Personal Reflections and Key Lessons
17:30 - Operational Strategy and Fundraising Challenges
18:30 - Industry Standards and Marketing Strategy
19:45 - Famous Five
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By the numbers.
See charts and graphs here:
https://getlatka.com/companies/documentcrunch.com

Founded in 2018.
$4.5m in revenue in 2024.
$9m in a Series A round from Navitas Capital.
$19m Total funding to date.
$4,000 per year: Minimum price per customer.
55 employees.
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New Cupra Formentor 2025 🤩


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Why I'm Changing My YouTube Channel Name

Since Korpershoek is quite hard in a lot of places in the world to pronounce or write, I decided to go with ferdy.com. I will keep making the same tutorials and focus a bit more on becoming successful in your business.


New Ford Explorer 2025 Review

New Ford Explorer 2025 Review.

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