Videos

Jim Yu, Founder of BrightEdge, shares nine invaluable lessons from his journey scaling BrightEdge to $100 million in revenue. In this detailed session, Jim discusses the pivotal strategies, metrics, and growth dynamics that propelled BrightEdge from a promising startup to a leader in its industry.

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Timestamps:
0:00 - Introduction
1:21 - Overview of Lessons on Scaling to $100M
2:03 - Early Challenges and Initial Revenue Growth Strategies
3:57 - The Importance of Building a Strong Foundational Team
5:46 - Transition from a Small Team to a Structured Organization
7:55 - Understanding Market Segmentation and Organizational Adaptation
9:12 - Perfecting the Business Model Before Scaling
11:04 - Establishing Effective Business Cadences
12:31 - Strategic Leadership and Decision-Making Frameworks
14:22 - Leadership's Role in Sustained Business Growth
16:37 - Personal Motivation and the 'Why' Behind Long-Term Success
18:00 - Conclusion and Final Thoughts

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By the numbers.
See charts and graphs here: https://getlatka.com/companies/brightedge

Founded in 2007.
$120m in revenue in 2024
$100m in revenue in 2023.
20% YOY.
491 employees.
600 customers.
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Driving Tesla Model Y Standard Range - No Comment 4K HDR.

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Dacia Spring 2024 - 27.4 kWh 45 HP (65 HP) FWD
ESSENTIAL 16.900 EUR EXPRESSION 18.900 EUR EXTREME 19.900 EUR
Engine: FWD
Power: 65 Hp (113 Nm)
Range: 220 km (up to 305 km CITY Witp)
Gearbox: 1, automatic transmission
Top Speed: 125 km/h
0-100 km/h: 13.7 sec
Trunk Space: 35 l Fronk - 308 litres (+6% to the previous model) - 1004 l
Turning Circle: 9.63 m
Weight: 984 kg
Ground clearance: 15.1 cm
Fuel Consumption: 14.6kWh/100km
Battery capacity: 26.8 kWh
Charging: 7 KW AC - 30 kW DC

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Next live training: https://lu.ma/fp2

Want the slide deck? Like and comment here on Youtube before 11:59pm Thursday Sept 26th.
Update: Full deck here: https://docs.google.com/presentation/d/1w7I4u8BMtp7MEe2r7pK3rNcKKRA9aUnqx0ThAo3mWg8/edit?usp=sharing
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Get 1,000,000 website hits:
5:27 SaaS SEO 1 Page Worksheet Helps 33 year old Bootstrap to $55m in Revenue
9:57 A $400m revenue profit and loss reveals hidden growth secrets
17:52 A secret SEO move enabled 2 scrappy founders to dominate google and hit $150m ARR

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22:49 The Powerful Way to use AI to Add $10m in ARR (this 33 year old figured it out in 2019!)
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45:17 The Art of a SaaS Price War: Killing Your Competitors By Outsmarting their Pricing Model
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MG HS
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Driven wheels: Front-wheel drive
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CO2 emissions (WLTP): 173 g/km
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Top speed: 195 km/h
Trunk (boot) space: 507 l -1484 l
Dimensions
Length: 4655 mm
Width: 1890 mm
Height: 1664 mm
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DISCLAIMER: This video and description contain affiliate links, which means that if you click on one of the product links, we will receive a small commission.

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