Videos

See all the numbers from this episode: https://getlatka.com/companies/itrinity

# Revenue Growth
2024: $25M ARR
2023: ~$18M ARR
2021: $7.5M ARR
2016-2017: First reached $1M ARR
Year-over-year growth 2023-2024: 46%
3x revenue growth in last three years (2021-2024)

# Profitability & Margins
2024 EBITDA margin: 56%
2024 total profit: $14M

# Acquisition Strategy
Total acquisitions: 8 companies
Acquisition price range: 2x-8x revenue multiplier

# Deal structure:
◦ 80% cash upfront
◦ 20% escrow for 3-6 months
◦ Usually 100% buyout (Topic Ranker exception: 65% iTrinity, 35% founder retained)

# Portfolio Companies
Largest revenue contributor: Uptime Robot (~33% of total revenue)
Recent acquisition: Topic Ranker (Sept/Oct 2024)
◦ Revenue at acquisition: $250K-$500K
◦ Growth: 3x in 2024

# Key Product Metrics (Uptime Robot)
Total users: 2M+ free users
Paying customers: ~35,000
Average Revenue Per User (ARPU): ~$20/month

# Operational Metrics
Total team size: 90 people
Ownership structure: 50% PaleFireCapital, 50% original founders
Marketing channels:
◦ Primary: Organic SEO (77,000 organic visits/month)
◦ Secondary: Email marketing
◦ Limited PPC (mainly brand protection)

# Product Portfolio
Mangools.com (Original product)
Email List Verifier
Uptime Robot
Deadline Funnel
Topic Ranker


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Apply for funding from my $150m SaaS fund:
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Before buying any used car, always check its history with Car Vertical!
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Check out the new More High Peak Channel here: www.youtube.com/@UCMK5M7mZmzCL8gWp7CetcbQ

Today, I’m giving an ownership update on my Audi S5 V8 and breaking down the common problems you need to watch out for!

🚗 Interested in the used car industry?
Check out my online course! For just £27/month, you’ll get access to nearly 100 videos, biweekly livestreams, and a wealth of insider knowledge. You can cancel at any time.
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Or click this link: https://bit.ly/3rNtNhG

👍 If you enjoyed the video, please give it a thumbs up!
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🌐 Explore more:
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HIGH PEAK Store: https://www.highpeakstore.co.uk

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Thanks for watching!

#highpeakautos #Audi #AudiS5 #S5 AudiS5Problems #IBoughtACheap

Season 6, Episode 11: Gordon heads to Norwalk, Ohio, in America's farming heartland, for the first of two visits to the Mill Street Bistro. There he encounters Joe Nagy, one of the most pretentious restaurant owners he has ever met.

The home of Gordon Ramsay on YouTube. Recipe tutorials, tips, techniques and the best bits from the archives. From full episodes to compilations, we have new uploads every week - subscribe now to stay up to date!

Enjoyed our video? Make sure to like and comment!

If you liked this clip check out the rest of Gordon's channels:
http://www.youtube.com/kitchennightmares
http://www.youtube.com/thefword
http://www.youtube.com/allinthekitchen

More Gordon Ramsay:
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Gordon Ramsay Faces the Most Arrogant Restaurant Owner Ever! | Full Episode | Kitchen Nightmares
https://www.youtube.com/channel/UCIEv3lZ_tNXHzL3ox-_uUGQ

#GordonRamsay #KitchenNightmares #GordonRamsayRecipes #GordonRamsayCooking

Alina Vandenberghe shares her vision of the "Company of the Future," where a flat organizational structure replaces the traditional hierarchy. She discusses the importance of creating a purpose-driven, self-managing team and reveals her strategy for leveraging AI in operational excellence. With a focus on community, authentic relationships, and a unique GTM strategy, Alina highlights how Chili Piper prioritizes customer success, partner collaboration, and a culture of innovation. Discover how this approach has positioned Chili Piper as a standout player, building an ecosystem that goes beyond products and empowers employees, partners, and customers alike.
--------------------------------------
Timestamps:
0:00 - Introduction and Overview
1:20 - Importance of Authenticity and Company Culture
2:10 - Balancing Fun, Euphoria, and Company Values
3:00 - Achieving Cash Breakeven and Company Growth
3:45 - Alina’s Vision for a Flat Organizational Structure
4:30 - Self-Management and Decentralized Decision-Making
5:10 - Hiring with a Focus on Belief and Desire to Win
6:00 - Creating a Data-Driven Game Plan for Success
7:10 - Strategic Marketing and Pipeline Optimization
8:30 - Expansion Beyond Core Product Offerings
9:00 - Leveraging AI for Operational Excellence
10:00 - Community Building and the Power of Relationships
11:20 - Hiring for Value Alignment and Employee Growth
12:00 - Customer and Partner Success Beyond Deployment
13:00 - Unique GTM Strategy and Long-Term Vision
14:00 - The Importance of In-Person Relationships
15:00 - Closing Remarks and Social Media Connect
--------------------------------------
By the numbers.
See charts and graphs here: https://getlatka.com/companies/chili-piper

Founded in 2016.
$40m in revenue in 2024.
254 employees.
40+ sales reps.
2,000 customers.

--------------------------------------
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Before buying any used car, always check its history with Car Vertical!
Use the link below for a 20% discount or use Discount Code HIGHPEAK:
👉 https://www.carvertical.com/gb/landing/v3?utm_source=infl&a=HighPeakAutos&b=38b26e3a&voucher=highpeak

Today, I’ve bought a cheap Rover 25for just £3,000! Let's see what it's like....
Oh, and I'm giving it away for free! Just make sure you're subscribed to the channel and comment "WIN" in the comments section below. Entries end on the 19th February 2025 at 2:00pm.

🚗 Interested in the used car industry?
Check out my online course! For just £27/month, you’ll get access to nearly 100 videos, biweekly livestreams, and a wealth of insider knowledge. You can cancel at any time.
👉 www.highpeakautosacademy.com
Or click this link: https://bit.ly/3rNtNhG

👍 If you enjoyed the video, please give it a thumbs up!
🔔 Don’t forget to subscribe if you’re new to the channel.

🌐 Explore more:
Website: https://www.highpeakautos.com
HIGH PEAK Store: https://www.highpeakstore.co.uk

📱 Follow Me:
Instagram: https://www.instagram.com/highpeakautos/
Facebook: https://www.facebook.com/highpeakautos/
Twitter: https://twitter.com/highpeakautos/

📺 More High Peak Channel:
https://www.youtube.com/@morehighpeak

Thanks for watching!

#highpeakautos #Rover #Rover25 #Rover200 #IBoughtACheap

Here are some of the best dishes and chefs from season 1 that made it to the finale!

The home of Gordon Ramsay on YouTube. Recipe tutorials, tips, techniques and the best bits from the archives. From full episodes to compilations, we have new uploads every week - subscribe now to stay up to date!

Enjoyed our video? Make sure to like and comment!

If you liked this clip check out the rest of Gordon's channels:
http://www.youtube.com/kitchennightmares
http://www.youtube.com/thefword
http://www.youtube.com/allinthekitchen

More Gordon Ramsay:
Website: http://www.gordonramsay.com
Facebook: http://www.facebook.com/GordonRamsay
Twitter: http://www.twitter.com/GordonRamsay

Gordon Is IMPRESSED By These Chefs | Next Level Chef | Gordon Ramsay
https://www.youtube.com/channel/UCIEv3lZ_tNXHzL3ox-_uUGQ

#GordonRamsay #NextLevelChef #GordonRamsayRecipes #GordonRamsayCooking

Go to https://www.expressvpn.com/uncleroger and find out how you can get 4 months of ExpressVPN free!

Go follow nephew loan shark: https://www.instagram.com/willpeppercomedy/
And follow Auntie Thuy for good pho: https://www.instagram.com/chef_thuy_pham

Original weejio: https://www.channel4.com/programmes/jamie-and-jimmys-friday-night-feast/on-demand/64947-008

Uncle Roger's favorite noodles and dumplings (US only): https://eatmila.com/pages/uncleroger

Check out my restaurant: https://www.instagram.com/fuiyohitsuncleroger/

💰 Support me so I can keep making weejios for you!
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Shoutouts: https://www.cameo.com/mrnigelng

---

Uncle Roger is the creation of comedian Nigel Ng.

Follow my socials for more content ⬇️
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© Orange Heart Productions

The home of Gordon Ramsay on YouTube. Recipe tutorials, tips, techniques and the best bits from the archives. From full episodes to compilations, we have new uploads every week - subscribe now to stay up to date!

Enjoyed our video? Make sure to like and comment!

If you liked this clip check out the rest of Gordon's channels:
http://www.youtube.com/kitchennightmares
http://www.youtube.com/thefword
http://www.youtube.com/allinthekitchen

More Gordon Ramsay:
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Facebook: http://www.facebook.com/GordonRamsay
Twitter: http://www.twitter.com/GordonRamsay

Gordon should've brought his own fork 🍴 Watch new #KitchenNightmares on FOX, next day on @hulu
https://www.youtube.com/channel/UCIEv3lZ_tNXHzL3ox-_uUGQ

#GordonRamsay #GordonRamsayRecipes #GordonRamsayCooking

Before buying any used car, always check its history with Car Vertical!
Use the link below for a 20% discount or use Discount Code HIGHPEAK:
👉 https://www.carvertical.com/gb/landing/v3?utm_source=infl&a=HighPeakAutos&b=38b26e3a&voucher=highpeak

Today, I’ve bought my dream spec Range Rover P38 for just £2,500! Let's see what it's like....

Thanks to Joe from Shifting Metal for picking this up for me! Check out his channel here - https://www.youtube.com/@ShiftingMetal

🚗 Interested in the used car industry?
Check out my online course! For just £27/month, you’ll get access to nearly 100 videos, biweekly livestreams, and a wealth of insider knowledge. You can cancel at any time.
👉 www.highpeakautosacademy.com
Or click this link: https://bit.ly/3rNtNhG

👍 If you enjoyed the video, please give it a thumbs up!
🔔 Don’t forget to subscribe if you’re new to the channel.

🌐 Explore more:
Website: https://www.highpeakautos.com
HIGH PEAK Store: https://www.highpeakstore.co.uk

📱 Follow Me:
Instagram: https://www.instagram.com/highpeakautos/
Facebook: https://www.facebook.com/highpeakautos/
Twitter: https://twitter.com/highpeakautos/

📺 More High Peak Channel:
https://www.youtube.com/@morehighpeak

Thanks for watching!

#highpeakautos #RangeRover #P38 #P38RangeRover #RangeRoverP38 #IBoughtACheap