Videos






Seth Godin and Dr. Sue Johnson - The Tim Ferriss Show

This episode is a two-for-one, and that’s because the podcast recently hit its 10-year anniversary and passed one billion downloads. To celebrate, I’ve curated some of the best of the best—some of my favorites—from more than 700 episodes over the last decade. I could not be more excited. The episode features segments from episode No. 138 "How Seth Godin Manages His Life — Rules, Principles, and Obsessions" and episode No. 529 "Iconic Therapist Dr. Sue Johnson — How to Improve Sex and Crack the Code of Love."

Please enjoy!

Sponsors:
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Timestamps:
[00:00] Start
[07:52] Notes about this supercombo format.
[08:55] Enter Seth Godin.
[09:21] Seth’s rules for speaking engagements and why he developed them.
[14:09] Navigating life’s big transitions.
[16:10] Why Seth publishes a daily blog.
[17:10] Writing process and overcoming blocks.
[21:17] Top business decisions.
[23:01] Discerning between good and bad ideas.
[24:43] Are you cut out to be an entrepreneur or a freelancer?
[30:26] Opportunities Seth is glad he declined.
[32:12] Money is a story. How does Seth tell it?
[35:12] Seth on education.
[38:27] Suggested practices for overwhelmed parents.
[41:19] Enter Dr. Sue Johnson.
[41:55] Peer-reviewed clinical research supporting Sue’s work.
[45:03] EFT’s success rate and clinical definition of success in studies with distressed couples.
[49:03] Scales used to assess marital satisfaction and bond in research.
[55:11] Definition of a hold me tight conversation.
[56:31] Examples of hold me tight conversations.
[1:06:08] How a hold me tight conversation might work for someone who tends to isolate or feels isolated.
[1:14:51] Prevalence of isolation and the stigma around “dependency.”
[1:18:43] Attachment parenting vs. sleep training.
[1:28:25] Micro-interventions from Rogerian models of therapy (evocative questions).
[1:36:54] Sue’s response to clients who struggle to identify their feelings in their body.
[1:43:48] Upping the ante in a hold me tight conversation and its unintended effects.
[1:45:42] Sue’s approach to helping someone work through anger.
[1:49:09] Sue’s fascination with Winston Churchill and recommended reading.
[1:54:40] Common arguments between tango couples.
[2:07:51] Advice for couples who are in love but lack sexual spark.
[2:17:18] Advice for couples where the woman has a higher sex drive than the man.
[2:22:51] Development and content of Sue’s Hold Me Tight Online program.
[2:27:24] Parting thoughts.

Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 900 million downloads and been selected for “Best of Apple Podcasts” three years running.

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13 Lessons I Learned Bootstrapping to $20m in Revenues

Liam Martin, co-founder and Chief Innovation Officer at Time Doctor, shares invaluable insights from his journey bootstrapping Time Doctor to over $20 million in revenue. Liam delves into the counterintuitive lessons that have shaped his success in the highly competitive software industry. From leveraging bootstrapped resources to the importance of measuring key metrics, remote work benefits, and the strategic focus on customer retention past the $10 million ARR mark, this talk is packed with actionable advice for SaaS founders looking to scale without significant external funding.

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Timestamps:
0:00 - Introduction and Overview
0:34 - Background and Achievements of Liam Martin
1:21 - Importance of Questions in Learning and Growth
2:02 - Insights on Growth Rates in Bootstrapped vs. Venture-Backed Companies
3:30 - Methodologies for Building Billion-Dollar Bootstrapped SaaS Companies
4:08 - Deep Dive into 13 Counterintuitive Insights for Scaling SaaS Businesses
4:17 - Introduction to Time Doctor and its Role in the Remote Work Sector
5:01 - Benefits of Remote Work and Its Impact on Productivity
6:08 - Metrics and Dashboards for Effective Business Management
7:30 - Discussion on Total Addressable Market (TAM) and Niche Focus
9:00 - Strategies for Enhancing Profitability and Managing Economic Downturns
10:17 - Leveraging Small Market Segments for Large Returns
11:55 - Benefits of a Remote First Approach in Business
13:00 - Simplifying Customer Acquisition Channels
14:01 - The Role of Product Led Growth (PLG) in Scaling
16:00 - The Importance of Brand Building Beyond $10m ARR
17:02 - Economic Impact of COVID-19 on Remote Work Tools
18:15 - Insights on Competitor Focus and Market Positioning
19:44 - Personal Challenges and Overcoming Founder's Self-Sabotage

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By the numbers.
See charts and graphs here: https://getlatka.com/companies/timedoctor

Founded in 2010.
$22M in revenue in 2023.
69.23% YOY.
140,000 customers.
323 employees.
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Is Forecasting a Waste? CFO with $123m in Revenue Tells All

Justin Kim, CFO at MFiles, delves into the crucial role of forecasting in a high-growth tech company. Recorded at SASOpen.com, he shares his journey managing a company that has seen rapid expansion, reaching $123 million in revenue. Justin provides valuable lessons on team building, tool utilization, and the importance of adapting leadership styles to a company's growth stage.

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Timestamps:
0:00 - Introduction and Event Overview
0:21 - Justin Kim’s Role and Introduction at MFiles
1:35 - Overview of MFiles and Its Core Business
2:06 - Discussion on Revenue Growth and SaaS Transition
3:01 - Key Insights on Team Building and Cultural Fit
5:00 - Financial Operations: From Basics to Advanced Forecasting
7:00 - Implementing Effective Financial Systems and Tools
10:00 - Q&A on Cultural Adjustments and Remote Team Dynamics
15:00 - Justin’s Personal Reflections and Advice
17:00 - Audience Q&A Session
18:00 - Closing Remarks

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By the numbers.
See charts and graphs here: https://getlatka.com/companies/mfiles

Founded in 1987.
$163.5m Total Funding.
$128m in revenue in 2023.
5k customers.
649 employees.

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Want to get interviewed by Nathan? Apply here: https://getlatka.com/get-interviewed
Subscribe: https://www.youtube.com/c/NathanLatkawatch

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9 SaaS CEO's Share 9 Surprising Growth Tactics Working This Month (June 2024)

Join July's webinar: https://founderpath.com/webinar/july-2024

UPDATE (Tue June 18th): Thanks for all the comments and love! Slide deck here: https://docs.google.com/presentation/d/1S-KMFRU_shs9ywOFO0ZKjn0u6n41VvQpKqMbwYphiuo/edit#slide=id.g27124bda9fb_0_1471
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9 SaaS CEO's share how they hit millions in revenue:

10:15 - $20m Affiliate Strategy: use “Waterfall Commissions” and your margins go up over time [SEMRush $300m ARR]
15:49 - How to use OPT and stop wasting money on CAC [Zensai, $30m ARR]
20:26 - How to get 14k people registered for your webinar (3x3x3 template)

38:22 - $100m SEO strategy you need to copy [ZenBusiness, $100m ARR]
46:30 - Free Tool Playbook: drive millions in free traffic [Clickup, $175m ARR]
48:03 - How this simple LinkedIn formula drove 1,637 waitlist sign ups [Retention.com, $20m ARR)

50:01 - $4m Genius Cold Email template [Whippy.ai]
51:55 - $20m door knocking strategy [VizyPay $18m ARR]
52:44 - $17m cold call funnel [ReviewWave $20m ARR]

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Apply for funding from my $150m SaaS fund:
https://founderpath.com/

Join July's webinar: https://founderpath.com/webinar/july-2024

To get the slide deck, like and comment below.

#saas #growth #startup


CPO Shares Genius Product Strategy, $23,000,000 in Sales (ARR), No Outside Funding

Kévin Moënne-Loccoz, the CPO of Lemlist, shares the comprehensive product strategy that propelled the company to $23 million in ARR without any external funding. Kévin discusses Lemlist's journey from its initial product offering to its current suite of five SaaS products, detailing the challenges and successes along the way. He explores the company's unique "allbound" strategy, combining inbound and outbound methods to maximize growth, and provides insights into customer-focused product development, marketing innovations, and strategic business decisions.

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Timestamps:
0:00 - Introduction and Lemlist's current status
0:21 - Overview of $23M ARR and business model without funding
0:53 - Lemlist's "Allbound" strategy combining inbound and outbound tactics
2:02 - Detailed exploration of Lemlist’s core products and their development
3:00 - Significance of building a memorable brand and product differentiation
4:00 - Emphasis on ultra-personalization in product features
5:01 - Importance of customer feedback and strategic product integrations
7:00 - Discussing community-driven product development and business opportunities
8:01 - Key marketing strategies and building a strong industry presence
10:02 - Leveraging educational courses and media content for growth
12:00 - Role of Product Hunt and template communities in product promotion
14:01 - Expansion through acquisitions and strategic simplification of products
17:01 - Rejection of significant investment offers to maintain independence
20:43 - Closing remarks and opportunities for further engagement

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By the numbers.
See charts and graphs here: https://getlatka.com/companies/lemlist

Founded in 2018.
$2M in revenue in 2020.
$23.2M in revenue in 2024.
$30M Total Funding.
46 employees.
10,000 customers.
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Want to get interviewed by Nathan? Apply here: https://getlatka.com/get-interviewed
Subscribe: https://www.youtube.com/c/NathanLatkawatch

Subscribe on Spotify:
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Subscribe on Apple Podcasts:
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