Videos

In this video, we dive deep into the often-overlooked foundation of startup success - choosing the perfect company name. We look at how a seemingly simple decisions about your startup's name can dramatically impact everything from customer acquisition costs to long-term scalability, using the fascinating case study of naming a restaurant recommendation platform Vota.

Through compelling examples like Google's evolution from Backrub, Apple's expansion beyond computers, and Amazon's growth from an online bookstore, discover why your company name isn't just a label - it's the cornerstone of your entire business. Follow the real-world journey of securing the Vota.org domain, from initial $5K negotiations to the final $20K purchase, and learn why such investments can be crucial for your startup's future.

Key takeaways include:
• The seven types of business names and how to select one that's 4-6 letters, globally pronounceable, and future-proof
• Why short, memorable names instantly boost credibility and how they can significantly reduce your customer acquisition costs
• Strategic approaches to domain acquisition and negotiation that demonstrate serious business intent

Download Vota in the App Store (iPhone only, Android coming soon) and help us test our MVP. As we build, I'll keep sharing what it takes to launch an app right now.

Vota, revolutionary community-based restaurant ratings:
https://vota.org/

Vota in Apple App Store:
https://apps.apple.com/app/vota-restaurant-ratings/id6744969212

Host: Heini Zachariassen
LinkedIn: https://www.linkedin.com/in/heini/

Guest: Jesper Knudsen
LinkedIn: https://www.linkedin.com/in/jesperriiseknudsen/

Guest: Barbara Zachariassen
LinkedIn: https://www.linkedin.com/in/barbara-zachariassen-939215143/

More from Raw Startup
Founders Weekly Podcast
Apple Podcasts: https://apple.co/3TvUeal
Spotify: https://bit.ly/3x6uZUq

Startup Free Newsletter:
https://www.rawstartup.co/#/portal/

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https://rawstartup.co/

Raw Startup T-shirt:
https://rawstartup.threadless.com/designs/raw-startup-t-shirt/mens/t-shirt/premium?color=heavy_metal

#startupnaming #brand #brandidentity

Chapters
00:00 The Importance of a Startup Name
03:10 Types of Names for Startups
05:58 The Naming Process: Brainstorming and Availability
08:58 Finalizing the Name and Acquisition
11:57 Building a Brand Around Your Name

→𝐉𝐨𝐢𝐧 𝐌𝐲𝐫𝐨𝐧’𝐬 𝐋𝐢𝐯𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐓𝐨𝐝𝐚𝐲←
https://www.makemoreofferschallenge.com/

Subscribe to my channel here: https://www.youtube.com/@MyronGolden

𝐌𝐲𝐫𝐨𝐧’𝐬 𝐁𝐨𝐨𝐤𝐬
B.O.S.S Moves
https://www.bossmovesbook.com/

From The Trash Man to The Cash Man
https://www.trashmantocashman.com/

𝐌𝐘 𝐅𝐀𝐕𝐎𝐑𝐈𝐓𝐄 𝐁𝐎𝐎𝐊𝐒
https://amzn.to/43l41mq

𝐌𝐨𝐫𝐞 𝐕𝐢𝐝𝐞𝐨𝐬
The Poverty Programming Trap
https://youtu.be/pJJLTg8Ru74

Why God's People Are Broke! Wake Up People…
https://youtube.com/live/yhLIFlNeMbI

It’s Time To Put Your Faith To Work
https://youtu.be/4LKZk1VAqio

Don’t Let Your Distractions Destroy Your Destiny!
https://youtube.com/live/yEr29316lws

A Simple Formula To Make MILLIONS
https://youtu.be/nLlf6hg4H0Q

Season 6, Episode 16: Gordon heads to Scottsdale, Arizona, where he visits Amy's Baking Company and meets husband-and-wife bistro owners Samy and Amy Bouzaglo, who reveal a shocking contempt for customer feedback.

The home of Gordon Ramsay on YouTube. Recipe tutorials, tips, techniques and the best bits from the archives. From full episodes to compilations, we have new uploads every week - subscribe now to stay up to date!

Enjoyed our video? Make sure to like and comment!

If you liked this clip check out the rest of Gordon's channels:
http://www.youtube.com/kitchennightmares
http://www.youtube.com/thefword
http://www.youtube.com/allinthekitchen

More Gordon Ramsay:
Website: http://www.gordonramsay.com
Facebook: http://www.facebook.com/GordonRamsay
Twitter: http://www.twitter.com/GordonRamsay

The BEST Episode With The WORST Owners! | Full Episode | Kitchen Nightmares
https://www.youtube.com/channel/UCIEv3lZ_tNXHzL3ox-_uUGQ

#GordonRamsay #KitchenNightmares #GordonRamsayRecipes #GordonRamsayCooking

Gordon encounters food so awful he can’t help but wonder if a dog just threw up on his plate. At least the flowers taste nice.

The home of Gordon Ramsay on YouTube. Recipe tutorials, tips, techniques and the best bits from the archives. From full episodes to compilations, we have new uploads every week - subscribe now to stay up to date!

Enjoyed our video? Make sure to like and comment!

If you liked this clip check out the rest of Gordon's channels:
http://www.youtube.com/kitchennightmares
http://www.youtube.com/thefword
http://www.youtube.com/allinthekitchen

More Gordon Ramsay:
Website: http://www.gordonramsay.com
Facebook: http://www.facebook.com/GordonRamsay
Twitter: http://www.twitter.com/GordonRamsay

The WORST Food Gordon Has Eaten On Hotel Hell | Gordon Ramsay
https://www.youtube.com/channel/UCIEv3lZ_tNXHzL3ox-_uUGQ

#GordonRamsay #GordonRamsayRecipes #GordonRamsayCooking

Season 4, Episode 9: Both teams created their own menus, and while Ramsay made a shocking move at elimination, one chef mad an even more shocking one.

The home of Gordon Ramsay on YouTube. Recipe tutorials, tips, techniques and the best bits from the archives. From full episodes to compilations, we have new uploads every week - subscribe now to stay up to date!

Enjoyed our video? Make sure to like and comment!

If you liked this clip check out the rest of Gordon's channels:
http://www.youtube.com/kitchennightmares
http://www.youtube.com/thefword
http://www.youtube.com/allinthekitchen

More Gordon Ramsay:
Website: http://www.gordonramsay.com
Facebook: http://www.facebook.com/GordonRamsay
Twitter: http://www.twitter.com/GordonRamsay

Chef DRIPS SWEAT Into The Food And Makes It SALTY | Hell's Kitchen Season 4 - Ep. 9 | Full Episodes
https://www.youtube.com/channel/UCIEv3lZ_tNXHzL3ox-_uUGQ

#GordonRamsay #HellsKitchen #GordonRamsayRecipes #GordonRamsayCooking

Before buying any used car, always check its history with Car Vertical!Use the link below for a 20% discount or use Discount Code HIGHPEAK:👉 https://www.carvertical.com/gb/landing/v3?utm_source=infl&a=HighPeakAutos&b=38b26e3a&voucher=highpeak

Today, we're finally getting to the bottom of everything that's wrong with my cheap £5,000 Bentley Continental GT...

🚗 Interested in the used car industry?
Check out my online course! For just £27/month, you’ll get access to nearly 100 videos, biweekly livestreams, and a wealth of insider knowledge. You can cancel at any time.
👉 www.highpeakautosacademy.com
Or click this link: https://bit.ly/3rNtNhG

👍 If you enjoyed the video, please give it a thumbs up!
🔔 Don’t forget to subscribe if you’re new to the channel.

🌐 Explore more:
Website: https://www.highpeakautos.com
HIGH PEAK Store: https://www.highpeakstore.co.uk

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https://www.youtube.com/@morehighpeak

Thanks for watching!

#highpeakautos #Bentley #BentleyGT #BentleyContinentalGT #Continental #ContinentalGT #IBoughtACheap

Before buying any used car, always check its history with Car Vertical!Use the link below for a 20% discount or use Discount Code HIGHPEAK:👉 https://www.carvertical.com/gb/landing/v3?utm_source=infl&a=HighPeakAutos&b=38b26e3a&voucher=highpeak

Today, I’ve bought a cheap Honda Jazz for just £250! Let’s see what it’s like...

🚗 Interested in the used car industry?
Check out my online course! For just £27/month, you’ll get access to nearly 100 videos, biweekly livestreams, and a wealth of insider knowledge. You can cancel at any time.
👉 www.highpeakautosacademy.com
Or click this link: https://bit.ly/3rNtNhG

👍 If you enjoyed the video, please give it a thumbs up!
🔔 Don’t forget to subscribe if you’re new to the channel.

🌐 Explore more:
Website: https://www.highpeakautos.com
HIGH PEAK Store: https://www.highpeakstore.co.uk

📱 Follow Me:
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Facebook: https://www.facebook.com/highpeakautos/
Twitter: https://twitter.com/highpeakautos/

📺 More High Peak Channel:
https://www.youtube.com/@morehighpeak

Thanks for watching!

#highpeakautos #Honda #Jazz #HondaJazz #IBoughtACheap

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Today I’m at the desk running through some of the biggest and weirdest car stories from May 2025. Jaguar only sold 49 cars last month (!), Tesla’s UK sales have fallen off a cliff, Trump’s pushing a 25% import tariff, and EV prices are dropping fast. It’s been a mad month in the car world.

🚗 Interested in the used car industry?
Check out my online course! For just £27/month, you’ll get access to nearly 100 videos, biweekly livestreams, and a wealth of insider knowledge. You can cancel at any time.
👉 www.highpeakautosacademy.com
Or click this link: https://bit.ly/3rNtNhG

👍 If you enjoyed the video, please give it a thumbs up!
🔔 Don’t forget to subscribe if you’re new to the channel.

🌐 Explore more:
Website: https://www.highpeakautos.com
HIGH PEAK Store: https://www.highpeakstore.co.uk

📱 Follow Me:
Instagram: https://www.instagram.com/highpeakautos/
Facebook: https://www.facebook.com/highpeakautos/
Twitter: https://twitter.com/highpeakautos/

📺 High Peak Property Channel:
https://www.youtube.com/channel/UCMK5M7mZmzCL8gWp7CetcbQ

Thanks for watching!

#highpeakautos #jaguar #tesla #trump #evprices #usedcars #ukcarsales #carmarket2025 #carnews #carindustry #mattfromhighpeak #usedcardealer #autotrader #electriccars #byd #landrover #surfshark #bollingermotors #carnewsuk

Before buying any used car, always check its history with Car Vertical!
Use the link below for a 20% discount or use Discount Code HIGHPEAK:
👉 https://www.carvertical.com/gb/landing/v3?utm_source=infl&a=HighPeakAutos&b=38b26e3a&voucher=highpeak

The Genesis G80 Electrified is a full-size luxury saloon with a twist—smooth, silent, and all-electric. With elegant design, high-end materials, and a seriously refined ride, it's aiming straight at the likes of the BMW 5 Series and Mercedes E-Class.

But can it really take on the Germans? Is it worth the £65k+ price tag? And why isn’t it getting the attention it deserves?

🚗 Interested in the used car industry?
Check out my online course! For just £27/month, you’ll get access to nearly 100 videos, biweekly livestreams, and a wealth of insider knowledge. You can cancel at any time.
👉 www.highpeakautosacademy.com
Or click this link: https://bit.ly/3rNtNhG

👍 If you enjoyed the video, please give it a thumbs up!
🔔 Don’t forget to subscribe if you’re new to the channel.

🌐 Explore more:
Website: https://www.highpeakautos.com
HIGH PEAK Store: https://www.highpeakstore.co.uk

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Instagram: https://www.instagram.com/highpeakautos/
Facebook: https://www.facebook.com/highpeakautos/
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📺 More High Peak Channel:
https://www.youtube.com/@morehighpeak

Thanks for watching!

#highpeakautos #Genesis #G80 #GenesisG80 #ElectricCar #LuxuryEV #CarReview

Before buying any used car, always check its history with Car Vertical!Use the link below for a 20% discount or use Discount Code HIGHPEAK:👉 https://www.carvertical.com/gb/landing/v3?utm_source=infl&a=HighPeakAutos&b=38b26e3a&voucher=highpeak

Today, I’ve bought a cheap Audi A3 for just £500! Let’s see what it’s like...

🚗 Interested in the used car industry?
Check out my online course! For just £27/month, you’ll get access to nearly 100 videos, biweekly livestreams, and a wealth of insider knowledge. You can cancel at any time.
👉 www.highpeakautosacademy.com
Or click this link: https://bit.ly/3rNtNhG

👍 If you enjoyed the video, please give it a thumbs up!
🔔 Don’t forget to subscribe if you’re new to the channel.

🌐 Explore more:
Website: https://www.highpeakautos.com
HIGH PEAK Store: https://www.highpeakstore.co.uk

📱 Follow Me:
Instagram: https://www.instagram.com/highpeakautos/
Facebook: https://www.facebook.com/highpeakautos/
Twitter: https://twitter.com/highpeakautos/

📺 More High Peak Channel:
https://www.youtube.com/@morehighpeak

Thanks for watching!

#highpeakautos #AudiA3 #A3 #Audi #IBoughtACheap