How ActiveCampaign hit $100m ARR on way to $300m
Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, as he delves into the strategic growth drivers behind the company's success in the competitive email marketing landscape. ActiveCampaign, known for surpassing $165 million in ARR in 2021, continues to push boundaries under Casey's leadership. In this interview, Casey shares his top three growth tactics: leveraging LinkedIn, earning media through strategic podcast appearances, and engaging influencers effectively.
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Timestamps:
0:00 - Introduction: ActiveCampaign's growth and Casey Hill's role
0:11 - Overview of ActiveCampaign's revenue and competitive positioning
0:48 - Casey Hill's background and his path to ActiveCampaign
1:43 - Deep dive into LinkedIn strategies for growth
3:20 - Utilizing voice of customer for organic content amplification
5:18 - Team coordination and content gamification on LinkedIn
6:27 - The significance of earned media in marketing strategy
7:01 - Tactics for securing podcast appearances to boost visibility
9:20 - The role of email marketing in ActiveCampaign's strategy
10:31 - Discussing podcast guesting as a rapid visibility tool
14:01 - Insights into ActiveCampaign's podcast strategy
15:54 - Metrics Casey is evaluated on in his growth role
17:00 - Exploring influencer marketing strategies and partnerships
20:02 - Final thoughts and where to follow Casey Hill's insights
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By the numbers.
See charts and graphs here: https://getlatka.com/companies/activecampaign
Founded in 2003.
$195.3M in revenue in 2023.
$360M Total Funding.
814 employees.
145,000 customers.
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Skoda Kodiaq 2024 Night Test Drive POV - Ambience Binaural Sound
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DISCLAIMER: This video and description contain affiliate links, which means that if you click on one of the product links, we will receive a small commission.
#sdadancars
In Germany we say "Glรผck gehabt"
In Germany we don't say Podcast: Episode 12
We talk about our experience at a festival in Germany, witnessing the burning ferris wheel in person and we play a Denglish card game...
Podcast also available to listen to on all platforms such as:
Spotify: https://open.spotify.com/show/3u0fUwFfTOsjtz6BA7fCF7?si=afb0f8a8cbff4a76
Apple podcast: https://podcasts.apple.com/de/podcast/in-germany-we-dont-say/id1750485678
Amazon music: https://music.amazon.de/podcasts/bae2fa19-cbde-4319-9762-1434514ea1e5/in-germany-we-don't-say
New episodes every Monday (Podcast schedule might vary in September)
Fix One Thing And Make Millions
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Why God's People Are Broke! Wake Up Peopleโฆ
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The Truth About: Rights, Responsibilities, and Realities
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From The Trash Man to The Cash Man
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The Poverty Programming Trap
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Why God's People Are Broke! Wake Up Peopleโฆ
https://youtube.com/live/yhLIFlNeMbI
Itโs Time To Put Your Faith To Work
https://youtu.be/4LKZk1VAqio
Donโt Let Your Distractions Destroy Your Destiny!
https://youtube.com/live/yEr29316lws
A Simple Formula To Make MILLIONS
https://youtu.be/nLlf6hg4H0Q
How To Unlock Generational Wealth! ๐
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https://www.makemoreofferschallenge.com/
Subscribe to my channel here: https://www.youtube.com/@MyronGolden
๐๐ฒ๐ซ๐จ๐งโ๐ฌ ๐๐จ๐จ๐ค๐ฌ
B.O.S.S Moves
https://www.bossmovesbook.com/
From The Trash Man to The Cash Man
https://www.trashmantocashman.com/
๐๐ ๐
๐๐๐๐๐๐๐ ๐๐๐๐๐
https://amzn.to/43l41mq
๐๐จ๐ซ๐ ๐๐ข๐๐๐จ๐ฌ
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Why God's People Are Broke! Wake Up Peopleโฆ
https://youtube.com/live/yhLIFlNeMbI
Itโs Time To Put Your Faith To Work
https://youtu.be/4LKZk1VAqio
Donโt Let Your Distractions Destroy Your Destiny!
https://youtube.com/live/yEr29316lws
A Simple Formula To Make MILLIONS
https://youtu.be/nLlf6hg4H0Q
The Paradox of Freedom and Boundaries
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Subscribe to my channel here: https://www.youtube.com/@MyronGolden
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B.O.S.S Moves
https://www.bossmovesbook.com/
From The Trash Man to The Cash Man
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๐๐ ๐
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Why God's People Are Broke! Wake Up Peopleโฆ
https://youtube.com/live/yhLIFlNeMbI
Itโs Time To Put Your Faith To Work
https://youtu.be/4LKZk1VAqio
Donโt Let Your Distractions Destroy Your Destiny!
https://youtube.com/live/yEr29316lws
A Simple Formula To Make MILLIONS
https://youtu.be/nLlf6hg4H0Q
To Avoid Recession, Create Your Own Economy
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Subscribe to my channel here: https://www.youtube.com/@MyronGolden
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B.O.S.S Moves
https://www.bossmovesbook.com/
From The Trash Man to The Cash Man
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๐๐ ๐
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https://youtu.be/pJJLTg8Ru74
Why God's People Are Broke! Wake Up Peopleโฆ
https://youtube.com/live/yhLIFlNeMbI
Itโs Time To Put Your Faith To Work
https://youtu.be/4LKZk1VAqio
Donโt Let Your Distractions Destroy Your Destiny!
https://youtube.com/live/yEr29316lws
A Simple Formula To Make MILLIONS
https://youtu.be/nLlf6hg4H0Q
Create An Eye-catching Wordpress Website In 2024 With This Complete Divi Theme Tutorial
In this WordPress Course, you will learn step-by-step how to create a website using WordPress and the most popular WordPress theme, Divi.
Get a free domain + Webhosting:
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Get The Divi Theme:
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We will dive deep into working with the Divi theme. You will learn the best practices and how to design your website to look attractive and convert visitors into customers.
You will learn how to write blog posts to attract visitors through organic search results from search engines.
In this course, we will sign up for Google Analytics so we can track how many people enter our website and where they navigate on your website. We will install Google Search Console to see how healthy our website is and how people find our website. We will use Rank Math to optimize our website for the search results!
You will learn how to create a portfolio page with portfolio items so you can showcase your work to your visitors.
And, of course, in this Divi tutorial, we will optimize our website for all devices.
Affiliate Disclaimer: I may use affiliate links in my tutorials. Those links can give you a discount on certain products and give me a commission. That helps me to create those tutorials for free. Thank you!
Overview With Timestamps
00:00 Intro
08:00 Get Web Hosting
13:25 Get A Free Domain
18:48 Clean Up Your WordPress Website
23:23 What Is A WordPress Theme?
24:51 Get The Divi Theme
30:25 Create A Site Title
34:58 Create A Menu With Pages
40:20 Upload A Logo
43:52 Choose The Right Fonts
45:38 Upload A Favicon
47:11 The Use Of Colors In Your Website
The Divi Theme
49:44 Introduction To The Divi Theme
01:16:29: Divi Theme Options
01:13:25 Create The First Part Of Your Website
01:36:39 Copying And Pasting Module Styles
01:38:05 Use CSS
01:50:08 Create A Business Features Section
02:05:44 Tell More About Your Business
02:17:31 Advanced Styling Options
02:25:18 Create A Global Section
02:33:20 Import a Made Page
02:57:35 Copy And Paste To Speed Up Your Workflow
03:06:52 Use Divi Cloud To Save And Import On Multiple Websites
03:08:57 Clone A Page
03:11:53 Create The Contact Page
03:24:33 Import All The Pages Of This Tutorial
03:32:44 Make Your Website Responsive
03:46:40 Create A Portfolio
04:14:09 Create A Blogpost and Blog Page
04:15:36 Install Google Analytics
04:21:09 Install Google Search Console
04:22:28 Install RankMath
04:26:04 How To Do Market Research?
04:33:26 Find KeyWords
04:39:48 Use Google To find Keywords
04:45:26 Get knowledge about what you write about
04:55:17 Write The Blog Post
05:09:51 Make your writing better with Grammarly
05:16:25 Create And Edit Images
05:40:16 Use A Free Online Tool To Make And Edit Screenshots
05:46:57 Optimize Your Images for SEO
05:54:33 Scheduling Posts
06:01:13 Upload A Featured Image
06:13:56 Optimize Your Blog Post Using Rank Math
06:21:28 Write A Blog Post Using AI
06:24:35 Create The Blog Page
06:35:26 Create A Blog Post Template Using The Divi Them Builder
06:51:25 Create A Sidebar
07:04:14 Create A Header Using The Divi Theme Builder
07:42:24 Create A Footer Using The Divi Theme Builder
08:12:27 Split Testing
08:13:18 Divi AI
08:15:31 Follow Up Tutorials
#WordPress #Divi #DiviCourse
How Top Athletes Downregulate After an *Intense* Session #shorts
Listen to my brand-new interview with Dr. Andy Galpin.
Tim Ferriss is one of Fast Companyโs โMost Innovative Business Peopleโ and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him โthe Oprah of audioโ due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 900 million downloads and been selected for โBest of Apple Podcastsโ three years running.
Sign up for "5-Bullet Friday" (Tim's free weekly email newsletter): https://go.tim.blog/5-bullet-friday-yt/
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