Videos

Want $10m SaaS Revenue? 3 New Frameworks Founders Should Copy Today

Next live training: https://lu.ma/fp3
Want the slide deck? Like and comment here on Youtube before 11:59pm Friday Nov 8th
Update Nov 6th: We hit the 100 comment and 500 like goal. Heres' the deck: https://docs.google.com/presentation/d/1mtsKSA3Accl96rr_bTNoQ_slswAsPtBF4PV7vT65Iw0/edit?usp=sharing

SECTION 1
4:16 Frameworks: New way to target your ICP
4:45 Kyle Poyar reveals how to use waterfall enrichment to use new Account Based Marketing system
12:21 40k on list. $100k MRR. Sole Founder. What is Monument Marketing?
17:26 21 part Valuation Checklist to sell for $50m or more

SECTION 2
29:20 Metrics: If you want more than $10m in ARR, measure these new metrics
29:43 Want $10m in revenue? Want Profits? Track the “One Thing”
32:24 A stupid simple way to find $10k customers
33:55 Use this pricing strategy to add millions to your valuation

SECTION 3
37:55 3 Growth Tactics: Each tactic added more than $1m in revenue last month
38:18 A bootstrapper hit $55m in revenue by firing his big sales team and doing this instead
47:39 If you collect "Rate Cards" you only need 1 engineer per $5m in revenue
54:17 Founder hits $130m revenue creating content using a genius AI move Google Loves

56:26: Excel file of top 500 SaaS founders ranked by revenue (latkamag.com)

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That woman is you ❤️Audio @memeking4real



Decorating the Sky Castle for Halloween!

HAPPY HALLOWEEN FROM THE #SKYCASTLE !

Today I am turning my beautiful house into the Haunted Mansion for a spooky very extra dinner party with my friends! I love DIY home decor, so this how I decorated for a victorian era halloween with my already creepy antiques by adding some spooky flair :P

...we even tried to cook some viral halloween food we saw on tik tok...which went as you would expect. lol

Enjoy the halloween home tour vlog! I LOVE YOU!

3,690,000 kisses!
Xx
Amber :)

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**video is not sponsored, links are affiliate :) xx



Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

Eric Boduch, Co-Founder of Pendo, shares the company’s journey from its early days in 2014 to breaking the $200 million ARR mark. Pendo, known for its product analytics and user onboarding tools, has grown steadily, with its revenue more than doubling from $100 million to $200 million by 2021. Eric discusses the company's marketing strategies, including successful webinars, branding initiatives like the signature color pink, and building a robust product marketing team that helped Pendo differentiate from competitors like WalkMe.

Eric also opens up about the company’s fundraising journey, which includes raising hundreds of millions of dollars and reaching a valuation of $2.6 billion. He touches on key lessons in scaling, from acquiring their first customer to refining sales processes and aligning marketing with product growth. Now focused on his venture studio, Eric reflects on how Pendo’s success can serve as a model for other SaaS companies navigating growth and competitive landscapes.
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Timestamps:
0:00 - Introduction and welcoming Eric Boduch
0:35 - Pendo's first dollar of revenue in 2014-2015
0:58 - Pendo breaks $200 million in revenue as of 2021
2:00 - Co-founders and early equity split: 20-30%
2:50 - Early investment: raised half a million dollars
3:00 - Pendo's first check: $597
4:10 - Revenue growth: from $13.4 million in 2017
5:00 - 1,272 leads from a webinar, $5 per lead
6:00 - $6,500 spent on webinars for 1,272 leads
7:00 - 13 converted opportunities from webinars
9:00 - Expansion from $13.4 million ARR to $28 million
9:50 - Pendo in 2022: $100-$200 million revenue
11:00 - Leaving Pendo to start 24 and Up venture studio
12:10 - Early ROI of $32 pipeline for every dollar spent
13:10 - Harder to drive pipeline as marketing costs rise
15:45 - Competing with WalkMe through product marketing
18:00 - Pendo’s total fundraising: around $300 million
18:15 - Pendo’s last public valuation: $2.6 billion
19:00 - IPO as the main exit strategy for Pendo
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By the numbers.
See charts and graphs here: https://getlatka.com/companies/pendo

Founded in 2013.
$200m in revenue in 2024.
$300m Total amount raised.
20-30% - Early co-founder equity split
$99/month - Early product pricing
$28m ARR - Expanded revenue after 2017
$200m - Pendo’s revenue as of 2021
$32 pipeline - ROI per dollar spent on marketing
811 employees.
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Subscribe: https://www.youtube.com/c/NathanLatkawatch

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